Post by khatija238 on Mar 11, 2024 1:48:40 GMT
You must then question if customers in a particular stage would prefer emotional or rational account. The matrix then recommends a handful of content types to suit your strategy. According to the CMM the content has four primary purposes to entertain educate inspire and convince. Its now time to look at these functions in more depth to decipher what type of content best suits each category. . Entertaining content If youre reaching out to new customers you want to make them aware of your brand. Fewer customers are likely to engage with your brand if you share uninteresting content that does not stand out. The matrix therefore recommends publishing content that entertains new customers to instantly grab their attention. further into your brand. At this early stage in the customer journey engaging with a new audiences emotional side can be highly effective.
As the CMM illustrates viral content quizzes branded videos competitions games articles and eBooks should be considered at this stage. MollyMae Hagues Instagram giveaway is an example of how competition can be beneficial for brand awareness. Her giveaway increased her Instagram following by k and her YouTube subscribers by k. The giveaway also featured a lengthy caption that highlighted her gratitude playing on the emotional side of her target audience. This shows the significant impact effective content can have for customer Chinese Overseas Africa Number Data acquisition. . Educational content Providing educational content is your chance to share your knowledge. At the early stages of the customer journey your target audience wants to see your brands growth. Share appropriate and thoughtprovoking content to grip new customers instantly. Content that is more rational as opposed to emotional will help new customers feel knowledgeable about a specific topic.
The Content such as infographics articles eBooks guides press releases and trend reports are great forms of rational educational content. We think that infographics can be useful at this stage of the journey as they educate your audience without selling your brand too forcefully. You can also create visually appealing infographics that convey a particular message and link to your branding. . Inspiring content Now that you have provided your audience with entertaining and educational content the next step is to inspire them Inspiring your current audience will make them more likely to stay engaged with your brand. This could be through having a community forum or sharing positive reviews ratings or celebrity endorsements.
As the CMM illustrates viral content quizzes branded videos competitions games articles and eBooks should be considered at this stage. MollyMae Hagues Instagram giveaway is an example of how competition can be beneficial for brand awareness. Her giveaway increased her Instagram following by k and her YouTube subscribers by k. The giveaway also featured a lengthy caption that highlighted her gratitude playing on the emotional side of her target audience. This shows the significant impact effective content can have for customer Chinese Overseas Africa Number Data acquisition. . Educational content Providing educational content is your chance to share your knowledge. At the early stages of the customer journey your target audience wants to see your brands growth. Share appropriate and thoughtprovoking content to grip new customers instantly. Content that is more rational as opposed to emotional will help new customers feel knowledgeable about a specific topic.
The Content such as infographics articles eBooks guides press releases and trend reports are great forms of rational educational content. We think that infographics can be useful at this stage of the journey as they educate your audience without selling your brand too forcefully. You can also create visually appealing infographics that convey a particular message and link to your branding. . Inspiring content Now that you have provided your audience with entertaining and educational content the next step is to inspire them Inspiring your current audience will make them more likely to stay engaged with your brand. This could be through having a community forum or sharing positive reviews ratings or celebrity endorsements.